Social Media

Optimize Images & Videos for TikTok - Size Guide 2026

Create crisp, scroll-stopping TikToks with the right specs.

TikTok Image Sizes

TypeDimensionsAspect RatioMax SizeFormat
Profile Picture200 x 2001:15 MBJPG, PNG
Video Thumbnail1080 x 19209:165 MBJPG, PNG
TikTok Photo Mode1080 x 19209:1620 MB per photoJPG, PNG, WebP

TikTok Video Specs

TypeResolutionMax DurationMax File SizeBitrateFormat
Standard Video1080 x 192010 minutes4 GB (desktop), 287 MB (mobile)2.5-6 MbpsMP4, MOV
TikTok Story1080 x 192015 seconds287 MB2.5 MbpsMP4, MOV
TikTok Ad1080 x 192060 seconds500 MB4-6 MbpsMP4, MOV, AVI

Recommended Compression Settings for TikTok

Image Compression

Quality Level
85-95%
Best Format
JPG for photos, PNG for overlays

Video Compression

Codec
H.264 or H.265
Video Bitrate
4-6 Mbps for best quality
Audio Bitrate
128-256 kbps AAC

Quick Tips for TikTok

Always export at 1080 x 1920 (9:16). TikTok heavily compresses uploads, so start with the highest quality source.

Use H.265/HEVC encoding if possible — TikTok handles it well and it preserves more detail at lower file sizes.

Keep important text and elements away from the edges. TikTok overlays UI buttons on the right side and captions at the bottom.

Upload from desktop when possible — the mobile app limits file size to 287 MB, while desktop allows up to 4 GB.

Export at 30fps or 60fps. Higher frame rates look smoother but result in larger files — 30fps is the sweet spot for most content.

Frequently Asked Questions

What is the best video size for TikTok in 2026?

1080 x 1920 pixels at 9:16 aspect ratio is the standard for TikTok. This fills the entire screen on most smartphones. Use H.264 or H.265 encoding at 4-6 Mbps for the best quality-to-size ratio.

What is TikTok maximum video length?

TikTok allows videos up to 10 minutes long. However, shorter videos (15-60 seconds) tend to perform better in the algorithm. The maximum file size is 4 GB when uploading from desktop and 287 MB from mobile devices.

Does TikTok reduce video quality?

Yes, TikTok applies significant compression to all uploads. To minimize quality loss, upload at the exact 1080 x 1920 resolution, use H.264/H.265 encoding, and keep your source file as high-quality as possible. Avoid re-compressing videos before uploading.

Can I upload photos to TikTok?

Yes, TikTok Photo Mode allows you to upload up to 35 images in a single post. Use 1080 x 1920 (9:16) for the best display. Each photo can be up to 20 MB. JPG, PNG, and WebP formats are supported.

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