Optimize Images & Videos for LinkedIn - Size Guide 2026
Present polished, professional media on LinkedIn.
LinkedIn Image Sizes
| Type | Dimensions | Aspect Ratio | Max Size | Format |
|---|---|---|---|---|
| Feed Post Image | 1200 x 627 | 1.91:1 | 10 MB | JPG, PNG, GIF |
| Profile Photo | 400 x 400 | 1:1 | 8 MB | JPG, PNG |
| Background Banner | 1584 x 396 | 4:1 | 8 MB | JPG, PNG |
| Company Logo | 300 x 300 | 1:1 | 4 MB | JPG, PNG |
| Company Cover | 1128 x 191 | 5.9:1 | 4 MB | JPG, PNG |
| Article Cover Image | 1200 x 644 | 1.86:1 | 10 MB | JPG, PNG |
LinkedIn Video Specs
| Type | Resolution | Max Duration | Max File Size | Bitrate | Format |
|---|---|---|---|---|---|
| Feed Video | 1920 x 1080 | 10 minutes | 5 GB | 5 Mbps | MP4 (H.264) |
| LinkedIn Ad Video | 1080 x 1080 or 1920 x 1080 | 30 minutes | 200 MB | 5 Mbps | MP4 |
Recommended Compression Settings for LinkedIn
Image Compression
- Quality Level
- 85-90%
- Best Format
- JPG for professional photos, PNG for infographics and charts
Video Compression
- Codec
- H.264 with AAC audio
- Video Bitrate
- 5 Mbps for 1080p
- Audio Bitrate
- 128 kbps AAC
Quick Tips for LinkedIn
Use 1200 x 627 for feed posts. LinkedIn displays this without cropping in both desktop and mobile feeds.
For document/carousel posts (PDFs), use 1080 x 1080 or 1080 x 1350. PDFs up to 300 pages are supported.
LinkedIn native video gets significantly more reach than YouTube links. Upload video directly instead of sharing links.
Profile banners crop differently on mobile — keep key text and logos in the center 1128 x 191 safe area.
Use PNG for infographics and data visualizations. LinkedIn compresses JPGs and fine text/lines can become blurry.
Free Tools to Optimize for LinkedIn
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Compress VideoFrequently Asked Questions
What is the best image size for LinkedIn posts?
Use 1200 x 627 pixels (1.91:1 ratio) for shared images. This displays without cropping on both desktop and mobile. For maximum engagement, 1080 x 1350 (portrait) images also work well as they take more vertical space in the feed.
What is the LinkedIn banner size?
The personal profile background banner should be 1584 x 396 pixels (4:1 aspect ratio). Company page covers are 1128 x 191 pixels. Keep important elements centered as edges may be cropped on different screen sizes.
What video specs does LinkedIn support?
LinkedIn supports MP4 videos with H.264 encoding up to 5 GB and 10 minutes long. Recommended resolution is 1920 x 1080 at 30fps. LinkedIn Ad videos have a smaller 200 MB limit but can be up to 30 minutes long.
Does LinkedIn compress uploaded images?
Yes, LinkedIn applies compression to all image uploads. To minimize quality loss, upload at the exact recommended dimensions and keep file size under 2 MB. PNG files are compressed less aggressively than JPGs, making them better for text-heavy images.
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