Optimize Images & Videos for Facebook - Size Guide 2026
Ensure your Facebook posts and ads look sharp on every device.
Facebook Image Sizes
| Type | Dimensions | Aspect Ratio | Max Size | Format |
|---|---|---|---|---|
| Feed Post Image | 1200 x 630 | 1.91:1 | 30 MB | JPG, PNG |
| Cover Photo | 851 x 315 | 2.7:1 | 10 MB | JPG, PNG |
| Profile Picture | 170 x 170 | 1:1 | 10 MB | JPG, PNG |
| Stories / Reels | 1080 x 1920 | 9:16 | 30 MB | JPG, PNG |
| Event Cover | 1200 x 628 | 1.91:1 | 10 MB | JPG, PNG |
| Ad Image | 1080 x 1080 | 1:1 | 30 MB | JPG, PNG |
Facebook Video Specs
| Type | Resolution | Max Duration | Max File Size | Bitrate | Format |
|---|---|---|---|---|---|
| Feed Video | 1280 x 720 (min) | 240 minutes | 10 GB | 4-6 Mbps | MP4, MOV |
| Reels | 1080 x 1920 | 90 seconds | 4 GB | 4 Mbps | MP4, MOV |
| Stories | 1080 x 1920 | 120 seconds | 4 GB | 4 Mbps | MP4, MOV |
| Ad Video | 1080 x 1080 | 241 minutes | 4 GB | 4-6 Mbps | MP4, MOV, GIF |
Recommended Compression Settings for Facebook
Image Compression
- Quality Level
- 85-90%
- Best Format
- JPG for photos, PNG for logos/graphics with text
Video Compression
- Codec
- H.264 with AAC audio
- Video Bitrate
- 4-6 Mbps for 1080p
- Audio Bitrate
- 128 kbps stereo AAC
Quick Tips for Facebook
Use 1200 x 630 for link preview images — this is the dimension Facebook uses when sharing URLs.
For cover photos, keep important content within the center 820 x 312 area. The edges get cropped differently on mobile vs desktop.
Upload PNG for images with text overlays. Facebook compresses JPGs aggressively and text can become blurry.
Video ads perform best at 1:1 (square) format — they take up more space in the mobile feed than landscape.
Keep video file sizes reasonable (under 500 MB). Smaller files process faster and are less likely to fail during upload.
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Compress VideoFrequently Asked Questions
What is the best image size for Facebook posts?
For standard feed posts, use 1200 x 630 pixels (1.91:1 ratio). For maximum engagement, square images (1080 x 1080) also work well as they take up more vertical space in the mobile feed. Keep file size under 1 MB for fastest loading.
What size should a Facebook cover photo be?
Facebook cover photos should be 851 x 315 pixels. Keep important content (text, logos) within the center 820 x 312 area since the edges are cropped differently on mobile devices. Use PNG format for sharp text.
What video format works best on Facebook?
MP4 with H.264 video codec and AAC audio is the recommended format. Use 1080p resolution minimum. Facebook supports up to 4K but re-encodes everything. Maximum file size is 10 GB and maximum duration is 240 minutes.
How do I make Facebook Reels?
Facebook Reels should be 1080 x 1920 pixels (9:16 vertical). Maximum duration is 90 seconds. Upload in MP4 format with H.264 encoding. Keep the file under 4 GB. Place important text in the center of the frame to avoid UI overlay.
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