E-Commerce

Optimize Images & Videos for Etsy - Size Guide 2026

Create stunning Etsy listings with perfectly optimized images.

Etsy Image Sizes

TypeDimensionsAspect RatioMax SizeFormat
Listing Image2000 x 2000 (minimum 2000px shortest side)4:3, 3:2, or 1:110 MBJPG, PNG, GIF
Listing Thumbnail570 x 456 (auto-cropped)5:4Auto-generatedJPG
Shop Icon500 x 5001:110 MBJPG, PNG, GIF
Shop Banner (Big)3360 x 8404:110 MBJPG, PNG, GIF
Shop Banner (Mini)1200 x 1607.5:110 MBJPG, PNG, GIF
Team Logo170 x 1001.7:110 MBJPG, PNG, GIF

Etsy Video Specs

TypeResolutionMax DurationMax File SizeBitrateFormat
Listing Video1920 x 108015 seconds100 MB5 MbpsMP4, MOV

Recommended Compression Settings for Etsy

Image Compression

Quality Level
90-95%
Best Format
JPG for photographs, PNG for graphics/printables

Video Compression

Codec
H.264 with AAC audio
Video Bitrate
5 Mbps
Audio Bitrate
128 kbps AAC

Quick Tips for Etsy

Use natural lighting and lifestyle context in your first listing image. Etsy data shows lifestyle shots get 2x more clicks than plain product shots.

Upload at least 2000px on the shortest side. Etsy uses this for pinch-to-zoom on mobile, which increases buyer confidence.

Use all 10 image slots. Include scale references, detail close-ups, packaging, and size comparisons.

Listing videos are limited to 15 seconds but auto-play in search results. Show the product in use during the first 3 seconds.

Etsy thumbnails auto-crop to 5:4 ratio. Position your product centered and leave some margin to avoid important details being cropped.

For digital downloads / printables, show realistic mockups rather than flat file previews.

Frequently Asked Questions

What is the best image size for Etsy listings?

Etsy recommends images with the shortest side at least 2000 pixels. Square (2000 x 2000) works well for consistent grids. For the best display, use 2700 x 2025 (4:3) or similar dimensions. Maximum file size is 10 MB per image.

How many photos can I add to an Etsy listing?

Etsy allows up to 10 images per listing. Use all 10 slots — listings with more photos consistently get more sales. Include product photos, lifestyle images, detail shots, sizing info, and packaging.

Can I add videos to Etsy listings?

Yes, each listing can have one video up to 15 seconds long. Videos auto-play without sound in search results. Maximum file size is 100 MB. Use the first 3 seconds to show the product clearly — most buyers scroll past quickly.

What aspect ratio does Etsy use for thumbnails?

Etsy listing thumbnails are cropped to a 5:4 aspect ratio (570 x 456 pixels). Center your product in the frame and leave margins to ensure nothing important is cropped. The first image becomes your listing thumbnail.

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