Optimize Images & Videos for Etsy - Size Guide 2026
Create stunning Etsy listings with perfectly optimized images.
Etsy Image Sizes
| Type | Dimensions | Aspect Ratio | Max Size | Format |
|---|---|---|---|---|
| Listing Image | 2000 x 2000 (minimum 2000px shortest side) | 4:3, 3:2, or 1:1 | 10 MB | JPG, PNG, GIF |
| Listing Thumbnail | 570 x 456 (auto-cropped) | 5:4 | Auto-generated | JPG |
| Shop Icon | 500 x 500 | 1:1 | 10 MB | JPG, PNG, GIF |
| Shop Banner (Big) | 3360 x 840 | 4:1 | 10 MB | JPG, PNG, GIF |
| Shop Banner (Mini) | 1200 x 160 | 7.5:1 | 10 MB | JPG, PNG, GIF |
| Team Logo | 170 x 100 | 1.7:1 | 10 MB | JPG, PNG, GIF |
Etsy Video Specs
| Type | Resolution | Max Duration | Max File Size | Bitrate | Format |
|---|---|---|---|---|---|
| Listing Video | 1920 x 1080 | 15 seconds | 100 MB | 5 Mbps | MP4, MOV |
Recommended Compression Settings for Etsy
Image Compression
- Quality Level
- 90-95%
- Best Format
- JPG for photographs, PNG for graphics/printables
Video Compression
- Codec
- H.264 with AAC audio
- Video Bitrate
- 5 Mbps
- Audio Bitrate
- 128 kbps AAC
Quick Tips for Etsy
Use natural lighting and lifestyle context in your first listing image. Etsy data shows lifestyle shots get 2x more clicks than plain product shots.
Upload at least 2000px on the shortest side. Etsy uses this for pinch-to-zoom on mobile, which increases buyer confidence.
Use all 10 image slots. Include scale references, detail close-ups, packaging, and size comparisons.
Listing videos are limited to 15 seconds but auto-play in search results. Show the product in use during the first 3 seconds.
Etsy thumbnails auto-crop to 5:4 ratio. Position your product centered and leave some margin to avoid important details being cropped.
For digital downloads / printables, show realistic mockups rather than flat file previews.
Free Tools to Optimize for Etsy
Use our free browser-based tools to resize, compress, and optimize your media for Etsy. No uploads, no signups — 100% private.
Free Image Resizer
Resize images to the exact Etsy dimensions with one-click presets. Batch process up to 10 images.
Resize NowFree Image Compressor
Reduce image file sizes by up to 80% to meet Etsy size limits without visible quality loss.
Compress NowVideo Compressor
Compress videos for Etsy with optimal codec and bitrate settings. Save space without losing quality.
Compress VideoFrequently Asked Questions
What is the best image size for Etsy listings?
Etsy recommends images with the shortest side at least 2000 pixels. Square (2000 x 2000) works well for consistent grids. For the best display, use 2700 x 2025 (4:3) or similar dimensions. Maximum file size is 10 MB per image.
How many photos can I add to an Etsy listing?
Etsy allows up to 10 images per listing. Use all 10 slots — listings with more photos consistently get more sales. Include product photos, lifestyle images, detail shots, sizing info, and packaging.
Can I add videos to Etsy listings?
Yes, each listing can have one video up to 15 seconds long. Videos auto-play without sound in search results. Maximum file size is 100 MB. Use the first 3 seconds to show the product clearly — most buyers scroll past quickly.
What aspect ratio does Etsy use for thumbnails?
Etsy listing thumbnails are cropped to a 5:4 aspect ratio (570 x 456 pixels). Center your product in the frame and leave margins to ensure nothing important is cropped. The first image becomes your listing thumbnail.
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