E-Commerce

Optimize Images & Videos for eBay - Size Guide 2026

Meet eBay image standards and win more bids with clear photos.

eBay Image Sizes

TypeDimensionsAspect RatioMax SizeFormat
Listing Image1600 x 1600 (minimum 500 x 500)1:112 MBJPG, PNG, GIF, WebP
Gallery Image (search)800 x 800 (auto-resized)1:1Auto-generatedJPG
Store Logo310 x 903.4:15 MBJPG, PNG, GIF
Store Billboard1280 x 2904.4:15 MBJPG, PNG

eBay Video Specs

TypeResolutionMax DurationMax File SizeBitrateFormat
Listing Video1080 x 1080 or 1920 x 108060 seconds150 MB5 MbpsMP4, MOV, AVI

Recommended Compression Settings for eBay

Image Compression

Quality Level
90-95%
Best Format
JPG for product photos, PNG for logos

Video Compression

Codec
H.264 with AAC audio
Video Bitrate
5 Mbps
Audio Bitrate
128 kbps AAC

Quick Tips for eBay

Use at least 1600 x 1600 pixels for the zoom feature. Images under 500 x 500 will be rejected by eBay.

eBay strongly prefers white or neutral backgrounds for the main image. Cluttered backgrounds reduce buyer trust.

Upload up to 24 images per listing. More photos = more buyer confidence. Show every angle, defect, and accessory.

No watermarks, borders, or text overlays. eBay may remove listings that violate image policies.

Include a photo with a size reference (ruler, coin, hand) for items where scale matters.

Product must occupy at least 60% of the image frame. Too much empty space makes listings look unprofessional in search results.

Frequently Asked Questions

What is the minimum image size for eBay?

eBay requires a minimum of 500 x 500 pixels but recommends 1600 x 1600 pixels for the best zoom experience. Images larger than 1600px provide better zoom quality. Maximum file size is 12 MB per image.

How many photos can I add to an eBay listing?

eBay allows up to 24 free photos per listing. Use as many as needed to show all angles, details, flaws (for used items), accessories, and packaging. More photos correlate with higher sell-through rates.

Does eBay require a white background?

eBay does not strictly require white backgrounds (unlike Amazon), but strongly recommends them for the main image. White or neutral backgrounds improve search result appearance and buyer trust. For used items, contextual backgrounds are more acceptable.

Can I add watermarks to eBay images?

No, eBay prohibits watermarks, logos, borders, and promotional text on listing images. Violations may result in listing removal or search ranking penalties. eBay watermark policy is strictly enforced.

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